Tuesday, August 26, 2008

Transformation.

I just read this interesting thing how mobile is affecting people and even the low income consumers using to increases the business. As India’s mobile phone market has become the fastest growing in the world, with Indians adding nearly six million new connections every month.

Ramu Prasad, 40, has been wheeling his cart loaded with fresh vegetables through a South Delhi residential area every morning for the past 15 years. He has many regular customers, but until recently, he could only do business with them when they were home.

Prasad solved the problem six months ago by purchasing a mobile phone.

Prasad’s customers now place their orders from anywhere, over his mobile, and he delivers the vegetables when they are in the house.

It’s great to see how mobile is transforming India’s business. I clearly remember the day when I bought my mobile connection. It was year 2005. Only the sim card costed me Rs 1500/-. It took full 4 days to activate the sim. Choosing the handset was the easiest task at that time as compared to these days. The market had only 2 handsets, Nokia 3310 & Nokia 3315. No features were available in that handset. Just make a call & receive a call…..

And yesterday I saw a advert on TV saying a mobile handset plus simcard plus some credit is all available in Rs 1500/- only. Taking this into consideration today everyone in India has become mobile. Every hour as many as 10,000 mobile phones are sold in India, the numbers itself tells the way India is going mobile……..

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